The Migration Journey | Org Chart Model
e.g. PM, Marketing Manager, Data Analyst
Oversees the impact of
e.g. Sole traders, Complex business customer, Multiple business owner
Migration is a dependency
e.g. Rural customers, Everyday banking users
Migration is an after thought
CX migration journey
1A, 1B, 1C User behaviour determines which lane
Actively selects prompt
Selects prompt after nudged
Must select prompt to continue - no way to exit flow